Surf Life Saving Australia came to us to develop the organisation’s first collective national campaign. This campaign would ask Australians to donate to the cause and help save lives.

Each year, surf lifesavers volunteer an average of 1.7 million hours patrolling our beaches.

This is how Adopt an Hour was born. We asked Australians to adopt one of these 1.7 million hours for just $1.

Taking insights from years of knowledge and research from SLSA, we developed a campaign that was both visually arresting and confronting. It not only encouraged donations but illustrated the brave work that surf lifesavers do.