Campaign

As the only university in the state, the University of Tasmania has access to places, technology and opportunities that mainland universities can’t compete with. We were asked to create a campaign that captured this.

The result was Beyond Expected, a bold campaign based around challenging peoples’ notions of what they can do at the University of Tasmania. This bold line positioned us as an aggressive presence in the market, and let us speak about the things that make the university special.

Press Ads
Digital Ads