Metro asked us to create a campaign that encouraged people to take the bus instead of driving. After thinking about the problem, we came up with the insight that, after servicing, registration, petrol and parking, cars can be much more expensive that you might think. Using this thought, we created the Metro “Carculator”, a web app that people can use to calculate just how much their car is costing them. We then pushed it out through a campaign that demonstrates the benefits of catching the bus, while showing how making this one simple change can help you achieve your savings goals.

View Carculator Here
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Carculator Web App
Bus Back
Social Ads