Operating solely within Tasmania, RACT Insurance is a uniquely local business.
To capitalise on this point of difference, we created a campaign based on real insurance claims from real Tasmanians – the stranger the story, the better.
Each execution created advocates from satisfied customers, and solidified RACT’s position as a Tasmanian company.
15 Second Tasmanian Stories
From Sam from Somerset to Dennis from Dover
Nathan’s Mobile in the Washing Machine Mishap
Susan’s Farm Gate Forgot the Handbrake Fiasco
Dennis’ Dentures in the Drink Debacle
RACT Journeys Magazine Ad
RACT Journeys Magazine Ad
Digital Ads
