Campaign

Operating solely within Tasmania, RACT Insurance is a uniquely local business.

To capitalise on this point of difference, we created a campaign based on real insurance claims from real Tasmanians – the stranger the story, the better.

Each execution created advocates from satisfied customers, and solidified RACT’s position as a Tasmanian company.

15 Second Tasmanian Stories

From Sam from Somerset to Dennis from Dover

Nathan’s Mobile in the Washing Machine Mishap

Susan’s Farm Gate Forgot the Handbrake Fiasco

Dennis’ Dentures in the Drink Debacle

RACT Journeys Magazine Ad
RACT Journeys Magazine Ad
Digital Ads