Campaign

‘You got this’ is an everyday phrase used as a positive affirmation of someone’s capabilities. We thought it would help embolden especially female candidates to step up and apply to be a police officer.

Cinematic ride-along style videos by Ashton & Peek worked with print and digital materials to show the life of an officer, unpack the application process and make it easier for potential applicants to imagine themselves in the role.

Recruitment Videos

Designed to encourage women to project themselves into the role of a police officer

Constable Carly Lovell

Sergeant Louise O’Connor

Constable Rob Bessell

DL Brochure
Social Media Ads