The refreshed Salamanca Market identity is as dynamic and individual as the Market itself. We chose to highlight this diversity by using the umbrella from the traditional logo as the hero device. It offers a bird’s-eye view into individual experiences, products and the people which make up the Salamanca Market brand.

The look and feel also also serves as the foundation of a campaign that highlights locals’ favourite products, stalls and tips while giving tourists the ‘inside information’ into how locals spend their Saturday.

Identity Design
Press & Magazine Ads
Summer Brochure
Winter Brochure
Signage & Interpretive Displays